Wp/7459/2006 Of Coca Cola India Private Limited v. The Income Tax Appellate Tribunal (Pune Branch) And Ors
High Court
12 Feb 2007 In favour of: Assessee
Forum / Bench
High Court · newas
Parties
Wp/7459/2006 Of Coca Cola India Private Limited v. The Income Tax Appellate Tribunal (Pune Branch) And Ors
Date of order
12 Feb 2007
Assessment year(s)
1997-98, 1998-99, 2003-04
Outcome
Allowed
Case summary
In Wp/7459/2006 Of Coca Cola India Private Limited v. The Income Tax Appellate Tribunal (Pune Branch) And Ors, the High Court (2007) allowed the appeal. The decision went in favour of the assessee.
Issue: (iv) Whether expenses embedded in the service charges such as foreign travel expenses of wives etc are allowable as per income-tax law ?" 11.
Decision: By the impugned order dated 5th October, 2005, the Tribunal, without considering the specific grounds raised in the appeal relating to disallowance of service charges and marketing expenses confirmed by the CIT (A), restored the matter to the AO for denovo consideration.
Summary auto-generated from the order below — read the full judgment for the complete reasoning.
Sections referenced in this judgment
The order — as passed by the High Court
1
IN THE HIGH COURT OF JUDICATURE AT BOMBAY
CIVIL APPELLATE JURISDICTION
WRIT PETITION NO.7459 OF 2006
Coca Cola India Private Ltd., )
a Company incorporated under )
the Companies Act, 1956 and )
having its registered Office )
at Plot No.1109-1110, Pirangut )
Taluka Mulshi, Pune 412 108 ).. Petitioner.
V/s.
1. The Income Tax Appellate )
Tribunal (Pune Branch), )
represented by the Assistant )
Registrar having its office )
at 94, M.G. Road, )
Pune - 411 001. )
)
2. The Joint Commissioner of )
Income-tax, having his )
Office at Range 1, Pune ‘A’ )
Wing, 2nd Floor, PMT )
Building, Shankar Sheth Road,)
Swargate, Pune - 411 037. )
)
3. The Additional Commissioner )
of Income-tax having his )
office at Range 1, Pune, )
PMT Building, Shankar Sheth )
Road, Swargate, Pune 411 037 )
)
4. The Commissioner of Income- )
tax - 1, having his office )
at PMT Building, Shankar )
Sheth Road, Swargate, )
Pune 411 037. )
)
5. The Union of India, )
having its office at Aaykar )
Bhavan, Marine Lines, )
Mumbai - 400 020. ).. Respondents.
Mr.S.E. Dastur, senior counsel with Mr.R.
Murlidhar, Mr.Arun Siwach and Mr.Ameya Gokhale i/by
Amarchand Mangaldas & S.A. Shroff & Co. for the
petitioner.
2
Mr.A.M. Kotangale for the respondents.
CORAM : DR.S. RADHAKRISHNAN &
J.P. DEVADHAR, JJ.
RESERVED ON : 23RD JANUARY, 2007.
PRONOUNCED ON : 12TH FEBRUARY, 2007.
JUDGMENT : (Per J.P. Devadhar, J.)
1. Rule. Rule made returnable forthwith.
By consent of the parties, the writ petition is
taken up for final hearing.
2. Two orders passed by the Income Tax
Appellate Tribunal (‘Tribunal’ for short) are
challenged in this petition. Firstly, the
petitioner challenges the order of the Tribunal
dated 5th October, 2005 in so far it pertains to
remanding the issues relating to the disallowance of
service charges and marketing expenses to the
assessing officer (‘AO’ for short) without
considering the specific grounds raised in the
appeal. Secondly, the petitioner challenges the
order of the Tribunal dated 7th July, 2006 in
rejecting the Miscellaneous Application filed by the
petitioner by stating that the decision to restore
the matter to the AO for denovo consideration was a
conscious decision. The assessment year involved
herein is AY 1997-98.
3
3. The petitioner is a 100% subsidiary of
Coca Cola South Asia India Holding, Hongkong, which
in turn is a subsidiary of Coca Cola Asia Holding
Singapore and the ultimate holding company of the
petitioner is ‘The Coca Cola Company U.S.A. (‘TCCC’
for short). TCCC is the registered owner in India
of the trade marks such as Coca Cola, Coke, Fanta
and Sprite. The petitioner had entered into an
agreement with TCCC on 1st June, 1993 pursuant to
which an ordinary gratuitous non exclusive license
was granted to the petitioner and, accordingly the
petitioner has been manufacturing and selling non
alcoholic beverage basis also known as
‘concentrates’ and beverages made out of such
concentrates.
4. The business activity of the petitioner
comprises of blending, bottling and distribution of
non alcoholic beverages. Instead of setting up its
own factory, the petitioner has entered into
arrangement with bottlers, fillers, wooden crate
manufacturers etc. so that the ‘concentrate’ sold
by the petitioner are used in the manufacture of non
alcoholic beverages under their strict supervision
and marketed throughout the country. The petitioner
had also entered into a service agreement with Coca
Cola India Inc. U.S.A. (‘CCI Inc.’ for short)
4
which has its branch office at Delhi. ‘CCI Inc’ is
a subsidiary of Coca Cola Holdings India Inc (USA)
which in turn is the subsidiary of TCCC. As per the
concentrates.
4. The business activity of the petitioner
comprises of blending, bottling and distribution of
non alcoholic beverages. Instead of setting up its
own factory, the petitioner has entered into
arrangement with bottlers, fillers, wooden crate
manufacturers etc. so that the ‘concentrate’ sold
by the petitioner are used in the manufacture of non
alcoholic beverages under their strict supervision
and marketed throughout the country. The petitioner
had also entered into a service agreement with Coca
Cola India Inc. U.S.A. (‘CCI Inc.’ for short)
4
which has its branch office at Delhi. ‘CCI Inc’ is
a subsidiary of Coca Cola Holdings India Inc (USA)
which in turn is the subsidiary of TCCC. As per the
service agreement, the petitioner was liable to pay
for the services rendered by CCI Inc. Apart from
incurring service charges, the petitioner incurred
huge marketing expenses to boost sales of the non
alcoholic beverages which ultimately boosts the sale
of ‘concentrates’.
5. In its return of income for the
assessment year 1997-98, the assessee had claimed
deduction of service charges amounting to
Rs.46,35,12,031/- and marketing expenses amounting
to Rs.73,79,03,469/-.
6. By an assessment order dated 31st March,
2000 passed under Section 143(3) of the Income Tax
Act, 1961, the assessing officer inter alia
disallowed service charges amounting to
Rs.10,80,04,482/- on the ground that the said
expenses related to earlier years. Out of the sum
of Rs.10,80,04,482/- a sum of Rs.3,37,06,017/- under
invoice No.0004 dated 9th December, 1996 related to
the period from 1st January, 1996 to 31st March,
1996 and the balance amount of Rs.7,42,98,465/-
being 1/4th of the invoice No.0006 dated 7th
5
January, 2007 related to the period from 1st
January, 1996 to 31st December, 1996. Thus, out of
the service charges amounting to Rs.46,35,12,031/-
claimed as business expenditure, the AO allowed
Rs.35,55,07,549/- as business expenditure and the
balance amount of Rs.10,80,04,482/- was disallowed
as being prior period expenditure, as more
particularly set out hereinbelow :-
Invoice No.0004 dated 9.12.2006
for the period from 1.1.1996 to
31.03.1996 :Rs.3,37,06,017
Invoice No.0006 dated 7.01.1997
for the period from 1.1.1996 to
31.12.1996
(1/4th of the invoice amount of
Rs.29,71,93,862) :Rs.7,42,98,465
-------------------
10,80,04,482
===================
7. As regards the deduction of marketing
expenses of Rs.73,79,03,469/- claimed as deduction,
the AO by his order dated 31st March, 2000,
disallowed a sum of Rs.17,99,74,343/- inter alia on
the ground that there were differences in the
amounts allegedly claimed to have been paid by the
petitioner to various parties and the amount
confirmed to have been received by those parties.
The above disallowance included claims which were
not confirmed by some of the parties by sending
their reply to the AO. The above disallowance
included disallowance of expenses incurred in the
6
earlier years and ad-hoc disallowance of
Rs.2,00,00,000/-. Thus, out of the sum of
Rs.73,79,03,469/- claimed as marketing expenses, the
AO allowed Rs.55,79,29,126/- and disallowed
Rs.17,99,74,343/-, the particulars of which are as
follows :-
(i) Difference (11 parties) 2,12,04,099
(ii) No reply (14 parties) 3,90,28,917
(iii)Earlier years (7 parties) 9,97,41,327
-----------
15,99,74,343
(iv) Ad hoc 2,00,00,000
-------------
17,99,74,343
=============
8. The petitioner filed an appeal before the
Commissioner of Income Tax (Appeals) (‘CIT (A)’ for
short) inter alia challenging the disallowance of
service charges and marketing expenses made by the
included disallowance of expenses incurred in the
6
earlier years and ad-hoc disallowance of
Rs.2,00,00,000/-. Thus, out of the sum of
Rs.73,79,03,469/- claimed as marketing expenses, the
AO allowed Rs.55,79,29,126/- and disallowed
Rs.17,99,74,343/-, the particulars of which are as
follows :-
(i) Difference (11 parties) 2,12,04,099
(ii) No reply (14 parties) 3,90,28,917
(iii)Earlier years (7 parties) 9,97,41,327
-----------
15,99,74,343
(iv) Ad hoc 2,00,00,000
-------------
17,99,74,343
=============
8. The petitioner filed an appeal before the
Commissioner of Income Tax (Appeals) (‘CIT (A)’ for
short) inter alia challenging the disallowance of
service charges and marketing expenses made by the
AO. After making detailed enquiries the CIT (A) by
his order dated 14th August, 2003 held that the
following factors were relevant for determining the
allowability of service charges incurred by the
petitioner and the nature of service charges
rendered by CCI Inc. to the petitioner :-
"(i) CCI Inc. has been rendering
services not only to the appellant
company but also to other group
companies and entities in India in
so far A.Ys.1997-98 and 1998-99 are
concerned.
7
(ii) CCI Inc. is looking after the India
operation of TCCC and "India" in the
scheme of things of TCCC includes
Maldives.
(iii) The very genesis of the CCI Inc.
evidenced from the papers submitted
to RBI was to provide technical and
managerial assistance to the
appellant company as well as to take
care of the brand image of TCCC in
India.
(iv) The services rendered by CCI Inc.
to the bottlers licensed by TCCC
could be classified into services
which are for the purposes of the
appellant company and the services
which are for the purposes of the
business of the bottlers/TCCC.
While the services to the bottlers
for purchase of concentrate etc.
and activities relating to market
research etc. could be classified
as services for the purposes of the
business of the company as it
directly helps the appellant in
planning it’s production as
evidenced by minutes of S&OP (Sales
and Operation Meetings) submitted
before me and also in manufacture
resource planning styled as MRP-II
Project by the appellant, the
services rendered in qualify
upgradation of the bottlers etc.
are for the purpose of the bottlers
as well TCCC brand-image. This
aspect gets further provided by the
recent episode of toxic residue in
the soft drinks wherein the bottling
companies were directly involved and
therefore the cases have been filed
before different Courts by the
bottling unit M/s.Hindustan Coca
Cola Beverages Ltd. and not by the
appellant. Merely because the
bottlers are customers of the
appellant, running their business or
getting involved in their qualify of
product is not for the purpose of
business of the appellant company
but for purpose of the business of
TCCC or the bottler. CCI Inc.
8
provided such services to bottlers
and rightly so as per the
correspondence and approval from
RBI, but these services do not have
direct nexus with the business
operations of the appellant. The
decision of Hon. Supreme Court in
the case of Travancore Titanium Vs.
CIT (Ker), 60 ITR 277 and Indian
Aluminium Company Ltd. V.s. CIT,
84 ITR 735 provide relevant legal
authority in this regard in the
facts and circumstances of the
nature of services rendered by CCI
Inc. to the appellant and other
entities in India.
(v) There are expenses embedded in the
service charges claimed by the
appellant and embedded in the
reimbursed cost of the appellant to
CCI Inc. which are not allowable in
nature as per Income tax law. These
and rightly so as per the
correspondence and approval from
RBI, but these services do not have
direct nexus with the business
operations of the appellant. The
decision of Hon. Supreme Court in
the case of Travancore Titanium Vs.
CIT (Ker), 60 ITR 277 and Indian
Aluminium Company Ltd. V.s. CIT,
84 ITR 735 provide relevant legal
authority in this regard in the
facts and circumstances of the
nature of services rendered by CCI
Inc. to the appellant and other
entities in India.
(v) There are expenses embedded in the
service charges claimed by the
appellant and embedded in the
reimbursed cost of the appellant to
CCI Inc. which are not allowable in
nature as per Income tax law. These
include foreign travel expenses of
vices of employees for their
pleasure trips, capital expenditure
on purchase of soft ware etc.
(vi) There are expenses on various
services directly provided to the
appellant for supply of bases and
concentrates of the beverages and
various other aspects which have
been discussed in detail in the
appellate order for A.Y.1998-99."
Accordingly, the CIT (A) held that since
the services rendered by CCI Inc benefited not only
the petitioner but also benefited other group
companies, disallowance has to be made to that
extent and since the disallowance made by the AO was
less than 25% of the total service charges claimed,
the CIT (A) upheld the disallowance made by the AO.
9. As regards the disallowance of the
9
marketing expenses of Rs.17,99,74,343/- made by the
AO, the CIT (A) partially allowed the appeal and
held that the disallowance shall be restricted to
Rs.10,00,000/- computed as below :-
(i) Difference }
(ii) No reply } 31,19,919
(iii)Earlier years 9,11,61,718
4,42,81,637
(iv) Ad hoc as in the asstt.order 2,00,00,000
(v) Capital expenditure on films/
TV and brand building (bal.fig) 3,37,18,863
------------
10,00,00,000
============
10. Being aggrieved by the aforesaid order
passed by CIT (A), the petitioner filed an appeal
before the Tribunal. No appeal was filed by the
revenue in respect of the service charges allowed by
the A.O. and confirmed by C.I.T. (A). In the
appeal, the petitioner specifically raised the
following legal issues relating to disallowance of
service charges :-
(i) Whether there was anything on record
to show that CCI Inc was rendering
services to ‘group concerns’
especially when the Petitioner had
clearly stated that there were no
group concerns in India in the
assessment year 1997-98 ?
(ii) Whether taking care of the brand
image of TCCC in India was for the
business purpose of the Petitioner
in the light of the undisputed fact
that (a) TCCC was the owner of the
brands ; (b) the Petitioner was the
licensee of the such brands on a
gratuitous basis ; (c) the
Petitioner’s business prospects
10
depended directly on the said ‘brand
image’ ?
(iii)Whether rendering services to the
Petitioner’s bottlers was in the
business interest of the Petitioner
in the light of the undisputed fact
that (a) the services were n the
nature of quality control to ensure
that there is no under-filling or
over-filling of the bottles, (b) the
Petitioner’s business interests were
directly dependent on production by
the bottlers ; (c) the Petitioner
was recovering the full cost of such
services from the bottlers in the
form of increased sales price of
concentrate ?
(iv) Whether expenses embedded in the
service charges such as foreign
travel expenses of wives etc are
allowable as per income-tax law ?"
11. As regards the disallowance of the
marketing expenses is concerned, it is pertinent to
note that both the petitioner as well as the revenue
business interest of the Petitioner
in the light of the undisputed fact
that (a) the services were n the
nature of quality control to ensure
that there is no under-filling or
over-filling of the bottles, (b) the
Petitioner’s business interests were
directly dependent on production by
the bottlers ; (c) the Petitioner
was recovering the full cost of such
services from the bottlers in the
form of increased sales price of
concentrate ?
(iv) Whether expenses embedded in the
service charges such as foreign
travel expenses of wives etc are
allowable as per income-tax law ?"
11. As regards the disallowance of the
marketing expenses is concerned, it is pertinent to
note that both the petitioner as well as the revenue
had filed appeals against the order of CIT (A).
According to the petitioner, the CIT (A) erred in
making disallowance of marketing expenses amounting
to Rs.10,00,00,000/-. According to the revenue the
CIT (A) ought to have made disallowance of marketing
expenses at Rs.13,03,94,446/- as computed below :-
(i) Difference 94,35,775
(ii) No reply 95,64,184
(iii)Earlier years 5,76,75,624
------------
11
7,66,75,583
(iv) Ad hoc as in the asstt.order 2,00,00,000
(v) Capital expenditure on films/
TV and brand building (bal.fig) 3,37,18,863
-------------
13,03,94,446
=============
12. Thus, the specific issues raised in the
appeal filed by the petitioner as well as the
revenue were, whether the CIT (A) was justified in
making disallowance of marketing expenses and if so,
whether :-
(a) The prior period expenditure ought
to be Rs.4,11,61,718/- as determined
by the CIT (A) or should it be
Rs.5,76,75,624/- as calculated by
the department (i.e. a difference
of Rs.1,65,13,906/-) ;
(b) Whether disallowance of
Rs.31,19,919/- made by the CIT (A)
on account of ‘differences / no
reply’ was justified when the
payments were made by account-payee
cheques and constituted a small
fraction of the total expenditure of
Rs.73,79,03,469 ?
(c) If so, whether disallowance on
account of ‘differences / no reply’
made by CIT (A) at Rs.31,19,919 as
determined by the is correct or
should it be at Rs.1,89,99,955
(Rs.94,35,775 plus Rs.95,64,184) as
calculated by the department (i.e.
a difference of Rs.1,58,80,036) ;
(d) Whether there is any scope for
ad-hocism in a quasi-judicial
proceeding so as to justify the
ad-hoc disallowance of Rs.2 crores ?
(e) Whether disallowance of expenditure
on films/TC and brand buildings made
12
on the ground that the same are
capital expenditure is justifiable ?
13. By the impugned order dated 5th October,
2005, the Tribunal, without considering the specific
grounds raised in the appeal relating to
disallowance of service charges and marketing
expenses confirmed by the CIT (A), restored the
matter to the AO for denovo consideration. The
Tribunal held that whole of the expenses amounting
to Rs.73,79,03,469/- claimed as marketing expenses
and whole of the expenses of Rs.46,35,12,031/-
claimed as service charges are to be segregated
first yearwise and then the expenses pertaining or
relating to the year in question are to be examined
in detail to determine and ascertain whether all the
expenses relating to the year under consideration
has actually been paid out and expended wholly and
exclusively for the purpose of business.
14. The petitioner, thereupon filed a
miscellaneous application stating therein that the
Tribunal ought not to have remanded the case to the
file of AO for redetermination without deciding the
issues specifically raised in the appeal. The
Tribunal by its order dated 7th July, 2006 held that
its decision to restore the matter to the AO was a
and whole of the expenses of Rs.46,35,12,031/-
claimed as service charges are to be segregated
first yearwise and then the expenses pertaining or
relating to the year in question are to be examined
in detail to determine and ascertain whether all the
expenses relating to the year under consideration
has actually been paid out and expended wholly and
exclusively for the purpose of business.
14. The petitioner, thereupon filed a
miscellaneous application stating therein that the
Tribunal ought not to have remanded the case to the
file of AO for redetermination without deciding the
issues specifically raised in the appeal. The
Tribunal by its order dated 7th July, 2006 held that
its decision to restore the matter to the AO was a
conscious decision taken based on the totality of
13
the facts and circumstances of the case. The
Tribunal further held that though the AO is required
to consider as to whether the entire claim of
service charges and marketing expenses were incurred
in the assessment year in question, the
quantification of inadmissible expenses which may
ultimately be found to be not having been incurred
for the purpose of assessee’s business shall be
restricted to Rs.10,80,04,482/- of the service
charges and Rs.17,99,74,343/- of the marketing
expenses. Challenging the aforesaid orders passed
by the Tribunal, the present petition is filed.
15. Mr.Dastur, learned senior advocate
appearing on behalf of the petitioner submitted that
the Tribunal seriously erred in restoring the matter
to the file of AO for denovo consideration of the
entire claim of service charges and marketing
expenses, instead of adjudicating upon the issues
specifically raised in the appeal.
16. Relying upon the decisions in the case of
Raja Vikramaditya Singh (decd.) V/s. Commissioner
of Income-Tax [(1988) 169 ITR 55 (M.P.)], Saurashtra
Packaging Private Limited V/s. Commissioner of
Income-Tax [(1993) 204 ITR 443 (Guj)], Rajesh
Babubhai Damania V/s. Commissioner of Income Tax
14
[(2001) 251 ITR 541 (Guj.)], Rameshchandra M.
Luthra V/s. Assistant Commissioner of Income Tax
[257 ITR 460 (Guj.), Omar Salay Mohamed Sait V/s.
Commissioner of Income-Tax, Madras [(1959) 37 ITR
151 (S.C.)], Mr.Dastur submitted that if all the
basic facts required for the disposal of an appeal
are on record, then the Tribunal must decide the
issues raised in the appeal instead of remanding the
matter back to the lower authorities. In the
present case the Tribunal has not even considered
the specific issues raised in the appeal. Relying
upon the decision of the Apex Court in the case of
Commissioner of Income-Tax, Bombay North V/s.
Chandulal Keshavlal & Co. [(1960) 38 ITR 601
(S.C.)], Mr.Dastur submitted that even if the
payments made by the petitioner for its business
enures some benefit to a third party, the petitioner
is entitled to claim deduction of such expenses and
in any event, without deciding that issue the
Tribunal ought not to have remanded the case for
denovo consideration.
17. Mr.Dastur further submitted that the
impugned orders passed by the Tribunal has caused
grave prejudice to the petitioner because relying
upon the decision of the Tribunal dated 5th October,
2005, the AO has passed an assessment order on 31st
15
march, 2006 for AY 2003-04, disallowing 100% of the
marketing expenditure and 100% of the service
charges. Moreover, even in the present case in the
light of the impugned orders passed by the Tribunal,
the AO has called upon the petitioner to produce
every voucher relating to the entire service charges
amounting to Rs.46,35,12,031/- and marketing
expenses amounting to Rs.73,79,03,469/- incurred by
the petitioner during AY 1997-98. Mr.Dastur
denovo consideration.
17. Mr.Dastur further submitted that the
impugned orders passed by the Tribunal has caused
grave prejudice to the petitioner because relying
upon the decision of the Tribunal dated 5th October,
2005, the AO has passed an assessment order on 31st
15
march, 2006 for AY 2003-04, disallowing 100% of the
marketing expenditure and 100% of the service
charges. Moreover, even in the present case in the
light of the impugned orders passed by the Tribunal,
the AO has called upon the petitioner to produce
every voucher relating to the entire service charges
amounting to Rs.46,35,12,031/- and marketing
expenses amounting to Rs.73,79,03,469/- incurred by
the petitioner during AY 1997-98. Mr.Dastur
submitted that the scope of the enquiry in an appeal
filed before the Tribunal is restricted to the
specific issues raised in the appeal and it is not
open to the Tribunal to pass an order which goes
beyond the scope of the Appeal. Accordingly,
Mr.Dastur submitted that the impugned orders passed
by the Tribunal be quashed and set aside and the
case be remitted to the Tribunal with a direction to
dispose of the appeal on merits on the basis of the
material on record.
18. Mr.Kotangale, learned counsel appearing
on behalf of the revenue, on the other hand,
submitted that in the present case, from the
assessment order dated 31st March, 2000 it is clear
that the petitioner had not given the basis or
break-up of the working of the expenses claimed by
them. In these circumstances, the Tribunal was
16
justified in remanding the matter to the AO for
denovo consideration. Mr.Kotangale submitted that
by the remand order no prejudice is caused to the
petitioner, because, as per the order of the
Tribunal dated 7/7/2006, the disallowance on remand
is restricted to the disallowance made by the AO in
the original assessment order and it would be open
to the petitioner to establish before the AO that
the amounts claimed by them have been actually spent
wholly and exclusively for the purpose of business.
19. Relying upon a full bench judgment of
this Court in the case of Ahmedabad Electricity
Company Limited V/s. CIT [199 ITR 351],
Mr.Kotangale submitted that the basic purpose of an
appeal in an income tax matter is to ascertain the
correct tax liability of the assessee and for that
purpose the appellate Tribunal under Section 254 of
the Income Tax Act has vide powers to consider the
entire proceedings and pass such orders thereon as
it thinks fit. In the present case, in the absence
of any material facts or break up of the expenses
given by the petitioner, the Tribunal was justified
in remanding the matter to the AO for denovo
consideration. While disposing of the miscellaneous
application, the Tribunal has clarified that the
disallowance on remand shall not exceed the
17
disallowance made in the original assessment.
Accordingly, Mr.Kotangale submitted that no
interference is called for in a writ jurisdiction
and the petition is liable to be dismissed.
20. Having considered the rival submissions,
we are of the opinion that in the facts of the
present case, the arguments advanced on behalf of
the petitioner deserves acceptance.
21. In the present case there were two issues
before the Tribunal. One relating to the
disallowance of service charges and another relating
to disallowance of marketing expenses. The CIT (A)
had upheld disallowance of service charges amounting
to Rs.10,80,04,482/- out of the total claim of
Rs.46,35,12,031/- inter alia on the ground that the
services rendered benefited the group companies,
services were rendered to take care of the brand
image of TCCC in India, services were rendered to
the bottlers and that the service charges included
20. Having considered the rival submissions,
we are of the opinion that in the facts of the
present case, the arguments advanced on behalf of
the petitioner deserves acceptance.
21. In the present case there were two issues
before the Tribunal. One relating to the
disallowance of service charges and another relating
to disallowance of marketing expenses. The CIT (A)
had upheld disallowance of service charges amounting
to Rs.10,80,04,482/- out of the total claim of
Rs.46,35,12,031/- inter alia on the ground that the
services rendered benefited the group companies,
services were rendered to take care of the brand
image of TCCC in India, services were rendered to
the bottlers and that the service charges included
foreign travel expenses of wives which were not
allowable. In the appeal the petitioner had
specifically pleaded there were no group concerns in
India in AY 1997-98 and, therefore, disallowance
could not be made on that ground. It was pleaded
that being a licensee of the brands owned by TCCC,
18
the petitioners business prospects depended directly
on the brand image of TCCC, and therefore,
disallowance could not be made on that ground. It
was pleaded that rendering services to the bottlers
was necessary so that the branded goods are bottled
and marketed as per the standards prescribed and
that the services rendered to the bottlers
ultimately boosts the sale of the ‘concentrates’
and, therefore, the said expenses incurred for the
business of the petitioner ought to have been
allowed. It was pleaded that even the foreign
travel expenses of the wives were incurred in the
course of business and, therefore, allowable.
22. Similarly, in respect of disallowance of
marketing expenses of Rs.10,00,000/- confirmed by
the C.I.T. (A), the petitioner claims that before
the Tribunal they were agreeable for confirmation of
the disallowances made by CIT (A) i.e., prior period
expenses at Rs.4,11,61,718/- and disallowance of
Rs.31,19,317/- on account of ‘differences / no
reply’. Therefore, the issue to be decided by the
Tribunal was whether the disallowance of prior
period expenditure should have been Rs.5,76,75,624/-
as claimed by the revenue [instead of disallowance
of Rs.4,11,61,718/- confirmed by the CIT (A)] and
whether the disallowance on account of differences /
19
no reply should have been Rs.1,89,99,955/- as
claimed by the revenue [instead of disallowance of
Rs.31,19,919/- confirmed by the CIT (A)]. The
Tribunal was required to decide as to whether the
said differences / no reply cases deserved to be
allowed as the payments were made by account payee
cheques and constituted a small fraction of the
total expenditure of Rs.73,79,03,469/-. The
Tribunal was required to decide whether the CIT (A)
was justified in making the disallowance of
marketing expenses amounting to Rs.2 crores on
ad-hoc basis and whether disallowance of the
expenditure incurred on production of short duration
advertisement film etc. and brand building capital
expenditure was in accordance with law.
23. However, in the impugned order dated 5th
October, 2005, the Tribunal has not dealt with any
of the above specific issues raised in the appeal
and restored the issue to the file of the AO (see
para 51) with a direction to the AO first to
ascertain and determine the actual amount of service
charges which pertain to the year in question and
then to adjudicate the question of allowability
thereof as per law. The Tribunal directed the
petitioner to furnish necessary documents, details,
particulars, information, books and other evidence
20
in support of their entire claim of service charges.
Similarly, in respect of disallowance of marketing
expenses, the Tribunal restored the matter to the
expenditure was in accordance with law.
23. However, in the impugned order dated 5th
October, 2005, the Tribunal has not dealt with any
of the above specific issues raised in the appeal
and restored the issue to the file of the AO (see
para 51) with a direction to the AO first to
ascertain and determine the actual amount of service
charges which pertain to the year in question and
then to adjudicate the question of allowability
thereof as per law. The Tribunal directed the
petitioner to furnish necessary documents, details,
particulars, information, books and other evidence
20
in support of their entire claim of service charges.
Similarly, in respect of disallowance of marketing
expenses, the Tribunal restored the matter to the
file of AO by holding that the whole of the expenses
claimed amounting to Rs.73,79,03,469/- are to be
segregated first yearwise and then the expenses
pertaining or relating to the year in question are
to be examined in detail to determine and ascertain
whether all the expenses related to the year under
consideration has actually been paid out and
expended wholly and exclusively for the assessee’s
business. Thus, the Tribunal on remand, directed
the A.O. to investigate the entire claim of service
charges and marketing expenses even though the
appeal was restricted to the partial disallowance of
service charges and partial disallowance of
marketing expenses confirmed by C.I.T. (A). When
this anomaly was brought to the notice of the
Tribunal by filing a miscellaneous application, the
Tribunal disposed of the said miscellaneous
application by stating that it had taken a conscious
decision and clarified that on remand, the AO shall
restrict the disallowance to the amounts disallowed
to the original assessment.
24. Section 254(1) of the Income Tax Act,
1961 requires the Tribunal to give both the parties
21
to the appeal an opportunity of being heard and pass
such orders on the appeals filed before it as it
thinks fit. The expression "pass such orders
thereon as it thinks fit" in section 254(1) though
wide enough to include the power of remand, such
power can be exercised only if it is necessary to
decide the issues which are subject matter of the
appeal. In the present case, none of the issues
specifically raised in the appeal have been
considered by the Tribunal before remanding the
matter to the file of A.O.
25. By the impugned order, the Tribunal has
directed the AO to reconsider the entire claim of
service charges and marketing expenses by first
segregating the prior period expenses and thereafter
determine the actual amount pertaining to the year
under appeal and adjudicate as to whether the
expenses incurred in the year in question have been
incurred wholly and exclusively for the purpose of
business. It is pertinent to note that in para 50
of its order, the Tribunal has given a categorical
finding to the effect that out of the disallowance
of service charges of Rs.10,80,04,482/- confirmed by
CIT (A), service charges amounting to
Rs.3,37,06,617/- were incurred in the earlier year
and that amount is not allowable in the year in
22
question. Having quantified the claims which relate
to earlier years, the Tribunal was not justified in
remanding the matter to AO to redetermine the
service charges which are relatable to earlier
years.
26. Similarly, whether service charges and
marketing expenses were incurred wholly and
exclusively for the purposes of business was not an
issue raised in the appeal. The specific grounds
raised in the appeal against the order of CIT (A)
were, whether the services rendered benefited group
companies, whether the expenses were incurred to
take care of TCCC brand image, whether rendering
Rs.3,37,06,617/- were incurred in the earlier year
and that amount is not allowable in the year in
22
question. Having quantified the claims which relate
to earlier years, the Tribunal was not justified in
remanding the matter to AO to redetermine the
service charges which are relatable to earlier
years.
26. Similarly, whether service charges and
marketing expenses were incurred wholly and
exclusively for the purposes of business was not an
issue raised in the appeal. The specific grounds
raised in the appeal against the order of CIT (A)
were, whether the services rendered benefited group
companies, whether the expenses were incurred to
take care of TCCC brand image, whether rendering
service to the bottlers could be a ground for making
disallowance, whether disallowance of foreign travel
expenses of the wives was justified, whether
disallowance of marketing expenses ought to have
been enhanced as claimed by the revenue, whether
disallowance could be made on adhoc basis and
whether expenditure on films / T.V. and brand
buildings were capital expenditure. The Tribunal
ought to have adjudicated upon these issues and to
decide any of these specific issues if it was found
necessary, the Tribunal could have remanded the
matter for reconsideration of those issues. As the
Tribunal has not considered the specific issues
23
raised in the appeal, it is difficult to sustain the
remand order passed by the Tribunal.
27. Strong reliance was placed by
Mr.Kotangale, learned counsel appearing on behalf of
the revenue on the Full Bench decision of this High
Court in the case of Ahmedabad Electricity Company
Limited (supra). In our opinion, that decision has
no bearing on the facts of the present case because
in that case what is held is that the appellate
Tribunal has jurisdiction to permit additional
grounds to be raised before it even though the same
may not arise from the order of the appellate
Assistant Commissioner so long as the said grounds
are in respect of the subject matter of the entire
tax proceedings. In the present case, even the
revenue has not filed any appeal or cross-objection
in respect of service charges and marketing expenses
allowed by the AO and confirmed by CIT (A). In
these circumstances, the order passed by the
Tribunal without considering the issues raised in
the appeal and in remanding the case to the file of
AO for reconsideration of the entire claim relating
to service charges and marketing expenses cannot be
sustained.
28. For all the aforesaid reasons, we set
24
aside the impugned order passed by the Tribunal
dated 5th October, 2005 as well as the order passed
on an miscellaneous application dated 7th July, 2006
insofar as it pertains to the claim relating to
service charges and marketing expenses and remit the
case to the Tribunal for disposal of the appeal in
accordance with law.
29. Accordingly, the writ petition succeeds.
Rule is made absolute in terms of prayer clause (a)
with no order as to costs.
(DR.S. RADHAKRISHNAN, J.)
(J.P. DEVADHAR, J.)
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