Privacy Policy

Last updated: 6 July 2026

This Privacy Policy explains how EaseValue Advisors LLP ("EaseValue", "we", "us") collects, uses, discloses and protects your information when you use easevalue.com (the "Site") or engage our services. We are committed to handling your data lawfully and with the confidentiality expected of a professional advisory firm. This policy is published in accordance with the Information Technology Act, 2000 and the rules made thereunder, and reflects the principles of the Digital Personal Data Protection Act, 2023.

1. Information we collect

• Information you give us — name, email, phone number, business details, PAN/GSTIN, financial and tax documents, and any information you share when you contact us, register, or engage our services.
• Information collected automatically — IP address, browser type, device information, pages viewed and basic usage data, through cookies and similar technologies (see our Cookie Policy).
• Communications — records of your messages to us over email, WhatsApp or phone, for service delivery and quality.

2. How we use your information

• To provide, manage and improve the advisory and compliance services you request;
• To prepare and file returns, replies and documents on your authorisation;
• To communicate with you about your matters, deadlines and updates;
• To comply with our legal, regulatory and professional obligations;
• To operate, secure and improve the Site.

We do not sell your personal information to anyone.

3. Legal basis & consent

We process your information based on your consent, to perform the services you engage us for, and to meet legal obligations. You may withdraw consent at any time by writing to us, though this may limit our ability to provide certain services.

4. Sharing & disclosure

We may share your information only:

• with government and regulatory portals (e.g. Income-tax e-filing, GSTN, MCA) as required to deliver your services, on your authorisation;
• with trusted service providers (e.g. secure hosting, communication tools) bound by confidentiality;
• where required by law, court order, or a lawful request from an authority;
• to protect our rights, safety, or property.

5. Data security

We use reasonable technical and organisational security practices to protect your information against unauthorised access, loss or misuse. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. Please never share passwords or OTPs with anyone, including us.

6. Data retention

We keep your information for as long as needed to provide services and to meet legal, tax and professional record-keeping requirements, after which it is securely deleted or anonymised.

7. Your rights

Subject to applicable law, you may request to access, correct, update or delete your personal information, or withdraw consent. To exercise these rights, contact our Grievance Officer below.

8. Cookies

The Site uses cookies and similar technologies as described in our Cookie Policy.

9. Third-party links

The Site may link to external websites (for example, official government portals or source documents). We are not responsible for the privacy practices or content of those sites.

10. Children

Our services are intended for individuals aged 18 and above and for businesses. We do not knowingly collect information from children.

11. Changes to this policy

We may update this policy from time to time. The "Last updated" date above reflects the latest version. Continued use of the Site after changes constitutes acceptance.

12. Grievance Officer